RTVB 2347 - Digital Media Management: Content Monetization and Business Models

CIP 0907010001

This course focuses on how game developers, Esports companies, publishers, and content creators can effectively market and monetize their work through engaging content strategies. Students will learn how to leverage social media, streaming platforms, and digital communities to build an audience and drive game sales. The course covers multiple monetization models, including ad revenue, sponsorships, crowdfunding, and in-game purchases, with an emphasis on sustainable content-driven business strategies. Additionally, students will explore influencer collaborations, brand partnerships, and community engagement as tools for long-term success. Credit Hours: 3 (3 lecture, 0 lab)