MRKG 2312 - e-Commerce Marketing: Social Media and Gaming Community Management

CIP 5214010016

This course explores the role of social media and community management in the gaming and Esports industries. Students will learn strategies for building, engaging, and managing online gaming communities across various platforms, while understanding the importance of brand voice, user engagement, and conflict resolution. The course covers social media trends, content creation, and tools to measure community growth and effectiveness, along with best practices for fostering a positive and inclusive environment. Credit Hours: 3 (3 lecture, 0 lab)