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Sep 07, 2024
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2019-2020 Course Catalog [ARCHIVED CATALOG]
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MRKG 1311 - Principles of Marketing CIP 5214010004 Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Credit Hours: 3 (3 lecture, 0 lab)
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