Apr 20, 2024  
2019-2020 Course Catalog 
2019-2020 Course Catalog [ARCHIVED CATALOG]

MRKG 1311 - Principles of Marketing

CIP 5214010004
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Credit Hours: 3 (3 lecture, 0 lab)