Digital Media Communication

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The Associate of Applied Science in Digital Media Communication prepares students for careers in the rapidly evolving world of digital content creation, multimedia storytelling, and strategic communication. Through hands-on, project-based learning, students develop practical skills in digital imaging, video and audio production, web design, social media content, branding, and communication strategy. The program emphasizes creativity, technical proficiency, collaboration, and professional communication while helping students build a portfolio of work that reflects real-world industry expectations.

Designed to meet the growing workforce demand for digital media professionals across business, industry, nonprofit organizations, and public service sectors, the program offers flexible pathways and stackable credentials that support both immediate employment and continued education. Students may choose specialized areas of study including digital media, visual communications, audio/video production, public relations and communication strategy, and eSports media. Graduates will be prepared for a variety of careers in digital communications, media production, marketing support, content creation, and multimedia design in today’s technology-driven economy.

Students may consider following:

Associate of Applied Sciences: 60 Credit Hours

Foundations

Foundations courses provide the footing for the remainder of the Associates Degree and beyond. They provide the knowledge and skills upon which other courses will build. Whether attending full or part time, plan to complete most if not all of Foundations prior to taking courses under Knowledge Building or Preparing for Completion.

EDUC 1300 - Learning Framework Credit Hours: 3 OR PSYC 1300
ENGL 1301 - Composition and Rhetoric I Credit Hours: 3
BCIS 1305 - Business Computer Applications Credit Hours: 3 OR ITSC 1301 OR POFI 1301
IMED 1301 - Introduction to Digital Media Credit Hours: 3
ITSW 1303 - Introduction to Digital Imaging Credit Hours: 3
ECON 2301 - Principles of Economics I Credit Hours: 3 OR other Social/Behavioral Sciences Core Course.

Knowledge Building

Knowledge Building courses expand upon foundational learning and develop skills at a deeper level. It is recommended that students complete these courses prior to moving forward to Preparing for Completion.

MATH 1324 - Finite Mathematics Credit Hours: 3 OR other college level MATH course.
MRKG 1311 - Principles of Marketing Credit Hours: 3
IMED 1316 - Web Design I Credit Hours: 3
LAWT 2371 - Digital Rights and Ethical Standards Credit Hours: 3
RTVB 2347 - Digital Media Management: Content Monetization and Business Models Credit Hours: 3
Specialization Course #1 OR Program Elective #1 (see options below) Credit Hours: 3
Specialization Course #2 OR Program Elective #2 (see options below) Credit Hours: 3

Preparing for Completion

These courses provide capstone knowledge and skills, which prepares students for their next steps. Before beginning the third set of courses in this pathway, complete the Application for Graduation. You should also meet with your coach/advisor to begin preparing applications for transfer.

ARTV 1351 - Digital Video Credit Hours: 3
Elective: Language/Philosophy/Culture OR Creative Arts
Click to view/hide options. Credit Hours: 3
ARTS 2348 - Digital Media Credit Hours: 3
RTVB 2330 - Film and Video Editing: Casting and Live Streaming Credit Hours: 3
Specialization Course #3 OR Program Elective #3 (see options below) Credit Hours: 3
Specialization Course #4 OR Program Elective #4 (see options below) Credit Hours: 3
RTVB 2340 - Portfolio Development for Digital Media Credit Hours: 3

Specialization and Elective Options

Students may enhance their degree by completing any of the available 12 credit hour specializations listed below. All courses listed must be successfully complete to earn the specialization. Students not wanting to specialize may complete their 12 required elective hours by selecting any combination of courses from specialization areas.

Digital Communication Certificate: 30 Credit Hours

IMED 1301 - Introduction to Digital Media Credit Hours: 3
LAWT 2371 - Digital Rights and Ethical Standards Credit Hours: 3
MRKG 1311 - Principles of Marketing Credit Hours: 3
ITSW 1303 - Introduction to Digital Imaging Credit Hours: 3
IMED 1316 - Web Design I Credit Hours: 3
BCIS 1305 - Business Computer Applications Credit Hours: 3 OR ITSC 1301 OR POFI 1301
ARTV 1351 - Digital Video Credit Hours: 3
RTVB 2347 - Digital Media Management: Content Monetization and Business Models Credit Hours: 3
ECON 2301 - Principles of Economics I Credit Hours: 3 OR other Social/Behavioral Sciences Core Course.
ARTC 1359 - Visual Design for New Media Credit Hours: 3

Digital Media Influencer Certificate: 30 Credit Hours

IMED 1301 - Introduction to Digital Media Credit Hours: 3
LAWT 2371 - Digital Rights and Ethical Standards Credit Hours: 3
MRKG 1311 - Principles of Marketing Credit Hours: 3
ITSW 1303 - Introduction to Digital Imaging Credit Hours: 3
ARTV 1351 - Digital Video Credit Hours: 3
IMED 1345 - Interactive Digital Media I Credit Hours: 3
IMED 1359 - Writing for Digital Media Credit Hours: 3
ARTC 2372 - Podcasting and Storytelling with Audio Credit Hours: 3
ESPT 2377 - VTubing and Agency Management Credit Hours: 3
ECON 2301 - Principles of Economics I Credit Hours: 3 OR other Social/Behavioral Sciences Core Course.