Specialization in Game Business and Publication

The Game Business & Publishing specialization is designed for aspiring game producers, marketers, and entrepreneurs looking to understand the business side of the gaming industry. This program provides students with the knowledge and skills to successfully market, distribute, and monetize games in a rapidly evolving digital landscape.

Through four targeted courses, students will explore game production management, marketing strategies, content-driven monetization, publishing pathways, and legal considerations in game development. Whether planning to self-publish an indie game, work with major publishers, or build a career in game marketing and business development, students will gain practical insights into launching and sustaining successful game projects.