Esports Business & Multimedia Management

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The Associate of Applied Science in Esports Business and Multimedia Management prepares students for careers in one of the fastest-growing sectors of the global economy by combining foundational business knowledge with specialized training in esports operations, digital media production, and content management. Students gain hands-on experience in areas such as event planning, live streaming, social media and community management, and esports team operations, culminating in a capstone experience where they plan and execute live esports events. The program also offers customizable specializations in game business, video content creation, and audio/podcasting, equipping graduates with a versatile skill set aligned with modern digital and entertainment industries.

The program is supported by strong industry demand and rapid economic growth. The U.S. video game industry generates nearly $107 billion annually, with global revenues exceeding $200 billion, making it the largest segment of the entertainment industry. Esports alone is projected to surpass $1.6 billion in revenue, with continued double-digit growth and a global audience exceeding 500 million viewers. Career opportunities span business management, marketing, event production, digital content creation, and technology roles, reflecting a dynamic workforce ecosystem with expanding job opportunities and increasing demand for skilled professionals.

Students may consider following:

Associate of Applied Sciences: 60 Credit Hours

Foundations

Foundations courses provide the footing for the remainder of the Associates Degree and beyond. They provide the knowledge and skills upon which other courses will build. Whether attending full or part time, plan to complete most if not all of Foundations prior to taking courses under Knowledge Building or Preparing for Completion.

EDUC 1300 - Learning Framework Credit Hours: 3 OR PSYC 1300 Learning Framework
BCIS 1305 - Business Computer Applications Credit Hours: 3 OR ITSC 1301 OR POFI 1301
ENGL 1301 - Composition and Rhetoric I Credit Hours: 3
ESPT 1371 - Introduction to Esports Credit Hours: 3
ACCT 2301 - Principles of Accounting I Credit Hours: 3
BUSI 1301 - Business Principles Credit Hours: 3
ECON 2301 - Principles of Economics I Credit Hours: 3

Knowledge Building

Knowledge Building courses expand upon foundational learning and develop skills at a deeper level. It is recommended that students complete these courses prior to moving forward to Preparing for Completion.

MATH 1324 - Finite Mathematics Credit Hours: 3 OR other college level MATH course.
ACCT 2302 - Principles of Accounting II Credit Hours: 3
ECON 2302 - Principles of Economics II Credit Hours: 3
BMGT 1309 - Information and Project Mangagement Credit Hours: 3
ESPT 2371 - Esports Management Credit Hours: 3
Specialization Course #1 OR Program Elective #1 (see options below) Credit Hours: 3
Specialization Course #2 OR Program Elective #2 (see options below) Credit Hours: 3

Preparing for Completion

These courses provide capstone knowledge and skills, which prepares students for their next steps. Before beginning the third set of courses in this pathway, complete the Application for Graduation. You should also meet with your coach/advisor to begin preparing applications for transfer.

MRKG 2312 - e-Commerce Marketing: Social Media and Gaming Community Management Credit Hours: 3
RTVB 2330 - Film and Video Editing: Casting and Live Streaming Credit Hours: 3
HAMG 2330 - Convention and Event Management in Esports Credit Hours: 3
Elective: Language/Philosophy/Culture OR Creative Arts
Click to view/hide options. Credit Hours: 3
Specialization Course #3 OR Program Elective #3 (see options below) Credit Hours: 3
Specialization Course #4 OR Program Elective #4 (see options below) Credit Hours: 3

Specialization and Elective Options

Students may enhance their degree by completing any of the available 12 credit hour specializations listed below. All courses listed must be successfully complete to earn the specialization. Students not wanting to specialize may complete their 12 required elective hours by selecting any combination of courses from specialization areas.

Esports Management Certificate: 30 Credit Hours

BCIS 1305 - Business Computer Applications Credit Hours: 3 OR ITSC 1301 OR POFI 1301
ESPT 1371 - Introduction to Esports Credit Hours: 3
ACCT 2301 - Principles of Accounting I Credit Hours: 3
BUSI 1301 - Business Principles Credit Hours: 3
ECON 2301 - Principles of Economics I Credit Hours: 3
ESPT 2371 - Esports Management Credit Hours: 3
BMGT 1309 - Information and Project Mangagement Credit Hours: 3
ACCT 2302 - Principles of Accounting II Credit Hours: 3
ECON 2302 - Principles of Economics II Credit Hours: 3
MRKG 2312 - e-Commerce Marketing: Social Media and Gaming Community Management Credit Hours: 3