Mar 29, 2024  
2021-2022 Course Catalog 
    
2021-2022 Course Catalog [ARCHIVED CATALOG]

MRKG 1311 - Principles of Marketing


CIP 5214010004
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Credit Hours: 3 (3 lecture, 0 lab)